Welcome to The Rabbit Hole Co – the deluxe online boutique that lets you build your own hamper from a thoughtfully-curated range of Earth-loving, always vegan-friendly goodies.
The Rabbit Hole Co is an ethical online store created to provide an easy and unique shopping and gifting experience. It’s a gorgeous destination at any time of year, whether you’re looking to treat yourself or a loved one, but right now it’s the build-your-own gift hampers that Team Nourish is raving about.
Ticking all the boxes for conscious luxury
Launched in 2020 by Melbourne duo Yasmin and David, the founding vision for the business was – and remains – to create an online environment where you could find the finest, high-quality vegan and ethical products currently available in one place.
As Yasmin explains, “Our philosophy is that doing the right thing is as rewarding and indulgent as it should be.” Everything is hand-selected, with a focus on local Australian brands and those that have a positive impact on the community. “We ensure that we try every product, and have a particular interest in artisan and handcrafted items,” she adds.
Hamper it!
While the store isn’t just for gifts, it really comes into its own as a sustainable (and always plant-based) gifting service. Alongside the option to have any item wrapped and sent with a handwritten card, The Rabbit Hole offers the unique option to curate your own personalised hamper.
It’s as simple as choosing the items you know your giftee will enjoy, and clicking “Hamper it”, to have your goodies beautifully packaged into a hamper, complete with your choice of gift card and greeting.
If you’re wondering where to start, Yasmin recommends thinking of a theme for your recipient. “Consider luxury pampering, a gourmet experience, or resources for the kitchen creative, depending on their tastes”, she suggests. “Alternatively, make it eclectic. You can select from our entire range, which spans everything from personal care to cook books, and even vegan pet food!”
Wrapped right
Of course, the packaging has been as thoughtfully chosen as the products in the store. The gift wrap and cards are by Earth Greetings, who use recycled materials and soy-based inks for all their gorgeous designs. Not only that, but the tape, twine, stickers, shipping labels and satchels are plant-based, biodegradable and home-compostable, too.
“It’s all part of our no-compromise approach to creating an eco-luxe shopping experience: we’ve applied our own rigorous standards at every step, so you don’t have to,” says Yasmin.
A few of our favourite things
Among the enticing products on offer, Team Nourish is swooning over the handmade scented soy candles crafted in Sydney by Maison Blanche, the indulgent organic chocolates from Melbourne artisan chocolatiers Monsieur Truffe, and the gourmet tapenades, fine oils and jams by Random Harvest. But of course, with the option to curate your own hamper, the choice is entirely yours.
